About Meath Tourism
About Meath Tourism
Meath Tourism was set up by the tourism trade and Meath County Council in 1993. It is the county promotional, marketing and development company for tourism in County Meath, Ireland. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of Meath as a tourist destination. Meath Tourism carries out promotional work in both the domestic and overseas markets along with encouraging new quality tourism investment and the improvement of the existing product.
Meath Tourism works closely with the tourism trade, Meath County Council, Failte Ireland and Tourism Ireland to achieve its objectives of increasing visitor numbers and revenue to the County. Meath County Council in association with Meath Tourism launched a new strategy for tourism in Meath entitled Ireland’s Heritage Capital - Marketing Tourism in Meath 2005-2010 and this has now been reviewed and amended and updated to include a marketing blueprint for 2011-2013.
The work carried out by Meath Tourism includes the development, production and distribution of promotional brochures; major media campaigns to encourage new tourism business to the County; attendance at overseas and domestic promotional fairs and exhibitions; servicing tourist enquiries; managing and updating www.meathtourism.ie ; promotiong a vibrant image of the county through pro-active online marketing and use of social media; the development of signature festivals such as the Spirits of Meath Halloween Festival; promoting new quality investment projects and the improvement of existing products.
The functions of Meath Tourism are outlined below:
Meath Tourism Mission Statement
Meath Tourism is the county promotional, marketing and development company for tourism in Meath. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of Meath as one of Ireland's most invigorating visitor destinations
Role of Meath Tourism
The role of Meath Tourism is divided between Marketing and Product Development
Marketing: The promotion of County Meath as one of Ireland's leading visitor destinations both at home & abroad.
Product Development: To encourage new investment and the development of existing tourism enterprises
Functions of Meath Tourism
- To promote County Meath as one of Ireland's leading visitor destinations in both the domestic and overseas market
- To encourage and assist the improvement of the tourism product in County Meath to exceed international standards
- To liase and co-operate with Government Departments, State Agencies and any other Bodies as may be appropriate in the interest of Tourism in the County.
- To increase the level of awareness and appreciation of the value of the Tourism industry throughout County Meath.
Board of Directors
A new board of directors is elected by the tourism trade in the spring of each year. The Board represents all sectors of the tourism industry including hotels, restaurants, attractions and activities, crafts and festivals, bed and breakfasts and self catering along with public representatives from Meath County Council, Kells, Trim and Navan Town Councils.
The board of directors oversees the implementation of the tourism strategy in Meath. Tourism has been recognised as an area which has the capacity to stimulate economic recovery. The board is viewing this period as a time to gather the tourism trade together to implement common goals with the ultimate goal of increasing visitors to Meath.
Cllr. John V Farrelly – Chairman
Cllr. Trevor Golden, Meath County Council - Vice Chairman
Mr. Tom Dowling, County Manager, Meath County Council
Ms. Geraldine Duignan, Highfield House Guesthouse
Ms Thelma Slattery, Station House Hotel
Cllr. Tracy McElhinney, Meath County Council
Cllr. Caoimhe Ní Shlúain, Navan Town Council
Cllr. Conor Ferguson, Kells Town Council
Ms. Orna Flannery, Shanks Mare Pub
Mr. Seamus Cassidy, Meath Crafts
Mr. Brian Heffernan, Trim Chamber of Commerce
Mr Jim Carlton, Cusack Hotels
Mr Finbarr Murray, The Zone Activity Centre
Ms Michele Whelan, Executive Meath Tourism
Irelands Heritage Capital- Marketing Meath 2005-2010 (amended and updated to include a marketing blueprint for 2011-2013)
The overall objective of the Meath Tourism Marketing and Development Strategy is to guide the manner in which tourism development and marketing for the county will be carried out in the period up to 2013. It has been prepared on the basis of an extensive programme of consultation and research with all members of staff and agencies (both internally and externally) and industry that work to assist tourism in Meath.