About Meath Tourism

Meath Tourism was set up by the tourism trade and Meath County Council in 1993. It is the county promotional, marketing and development company for tourism in County Meath, Ireland. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of Meath as a tourist destination. Meath Tourism carries out promotional work in both the domestic and overseas markets along with encouraging new quality tourism investment and the improvement of the existing product.

Meath Tourism works closely with the tourism trade and with Meath County Council to achieve its objectives of increasing visitor numbers to the County. Meath County Council in association with Meath Tourism launched a new strategy for tourism in Meath entitled Ireland’s Heritage Capital - Marketing Tourism in Meath 2005-2010.

Some of the work carried out by Meath Tourism includes the development, production and distribution of promotional brochures, major media campaigns to encourage new tourism business to the County, attendance at overseas and domestic promotional fairs and exhibitions, answering tourist enquiries, managing www.meathtourism.ie and in association with Meath County Council, encouraging new quality investment projects and the improvement of existing products.

Meath Tourism and Meath County Council commissioned a review of the entire organisation during 2004 to refocus the direction of the organisation to enable it to better manage the challenges over the next five years to 2010. The board of Directors was reviewed, reassessed and restructured. A new mission statement was designed and adopted for the company. The core role of Meath Tourism was reviewed and refocused to reflect the main challenges to the tourism industry of Co. Meath. The functions of Meath Tourism were also reviewed and are outlined below:

Meath Tourism Mission Statement

Meath Tourism is the county promotional, marketing and development company for tourism in Meath. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of Meath as a nice place to visit.

Core Role of Meath Tourism

The role of Meath Tourism is divided between Marketing and Product Development

Marketing: The promotion of County Meath as a tourist destination at home and abroad.

Product Development: To encourage new investment and the development of existing tourism enterprises

Functions of Meath Tourism

To promote county Meath as a tourist destination in both the domestic and overseas market
Work in association with all other state agencies who are charged with the improving Meath as a Tourism destination.
To encourage and assist the improvement of the tourism product in County Meath to internationally acceptable standards.
To seek new and high quality investment in the tourism industry in Meath
To liase and co-operate with Government Departments, State Agencies and any other Bodies as may be appropriate in the interest of Tourism in the County.
To increase the level of awareness and appreciation of the value of the Tourism industry throughout County Meath.
To do any other such thing which the Board of Directors may decide in furtherance of the overall objectives of the Company

Board of Directors

Cllr. John V Farrelly – Chairman
Cllr. Trevor Golden, Meath County Council
Mr. Tom Dowling, County Manager, Meath County Council
Ms. Geraldine Duignan, Highfield House Guesthouse
Ms Thelma Slattery, Station House Hotel
Cllr. Tracy McElhinney, Meath County Council
Cllr. Peadar Toibin, Meath County Council
Cllr. Conor Ferguson, Meath County Council
Mr Aogan Dunne, City North Hotel
Mr. Seamus Cassidy, Meath Crafts
Mr Paul Mc Quillan, Cusack Hotels
Mr Dave Robinson, Rathbeggan Lakes
Ms Michele Whelan, Executive Meath Tourism

Representatives of main sectors:

Meath Hotels: Paul McQuillan
Meath B&B's, Guesthouses, Self Catering, Hostels: Geraldine Duignan
Meath Restaurants-Thelma Slattery
Crafts: Seamus Cassidy

Irelands Heritage Capital- Marketing Meath 2005-2010

The overall objective of Meath Tourism Marketing and Development Strategy is to guide the manner in which development, inward investment and marketing for the county will be executive in the tourism sector over the next five years. It has been prepared on the basis of an extensive programme of consultation and research with all members of staff and agencies (both internally and externally) and industry that work to assist tourism in Meath.

Click here for Irelands Heritage Capital -Marketing Meath 2005-2010

Meath Tourism Newsletter year end 2009 pdf, 1,742kb