East Border Region Campaign

The Great Britain Short Breaks Marketing Campaign is currently being rolled out in conjunction with the East Border Region Tourism Partnership. The Spring and Summer campaign is managed by the ten councils (Ards, Armagh, Banbridge, Craigavon, Down, Louth, Meath, Newry & Mourne, North Down).

Activity from the campaign

1. Web-based activity-A special micro-site aimed at the UK market was created which gives detail on the region and includes special offers which Meath Tourism members provided for the campaign.To view the website, please click www.discoverireland.com/adventures08

2. Television Advertising-The campaign features a television campaign in conjunction with P&O Ferries. The advertisement uses the most iconic attraction for each region. For County Meath, the ancient tomb of Newgrange is featured.

Please click here to view the video on you tube

3. Radio Advertising- Two radio advertisements were created for Scotland and North-West England regions

Scotland-Radio advertisement

Radio Advertisement for Scotland in conjunction with P&O doc, 55kb

Click here to listen to the radio advertisment for East Border Region in conjunction with East Border Region other, 1,178kb

North West England-Radio Advertisement

Click here to Read the script for North West England Radio Advertisement doc, 51kb

Click here to listen to the North West England Radio Campaign other, 1,178kb

4. Editorial in Norfolkline magazine

Norfolkline Magazine pdf, 438kb