About Boyne Valley Tourism
Join Boyne Valley Tourism at the bottom of this page provides information for new members wishing to join.
About Boyne Valley Tourism
Boyne Valley Tourism was set up by the tourism trade and Meath County Council in 1993. It is the county promotional, marketing and development company for tourism in County Meath, Ireland. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of the Boyne Valley as a tourist destination. Boyne Valley Tourism carries out promotional work in both the domestic and overseas markets along with encouraging new quality tourism investment and the improvement of the existing product.
Boyne Valley Tourism works closely with the tourism trade, Meath County Council, Louth County Council, Failte Ireland and Tourism Ireland to achieve its objectives of increasing visitor numbers and revenue to the Boyne Valley.
The work carried out by Boyne Valley Tourism includes the development, production and distribution of promotional brochures; major media campaigns to encourage new tourism business to the Boyne Valley; attendance at overseas and domestic promotional fairs and exhibitions; servicing tourist enquiries; managing and updating www.discoverboynevalley.ie ; promotiong a vibrant image of the Boyne Valley through pro-active online marketing and use of social media; the development of signature festivals such as the Spirits of Meath Halloween Festival; promoting new quality investment projects and the improvement of existing products.
The functions of Boyne Valley Tourism are outlined below:
Boyne Valley Tourism Mission Statement
Boyne Valley Tourism is the joint county promotional, marketing and development company for tourism in Boyne Valley. It aims to develop and implement a sustainable tourism policy on behalf of the industry and enhance the image of Meath as one of Ireland's most invigorating visitor destinations
Role of Boyne Valley Tourism
The role of Boyne Valley Tourism is divided between Marketing and Product Development
Marketing: The promotion of the Boyne Valley as one of Ireland's leading visitor destinations both at home & abroad.
Product Development: To encourage new investment and the development of existing tourism enterprises
Functions of Boyne Valley Tourism
- To promote the Boyne Valley as one of Ireland's leading visitor destinations in both the domestic and overseas market
- To encourage and assist the improvement of the tourism product in the Boyne Valley to exceed international standards
- To liase and co-operate with Government Departments, State Agencies and any other Bodies as may be appropriate in the interest of Tourism in the Boyne Valley.
- To increase the level of awareness and appreciation of the value of the Tourism industry throughout the Boyne Valley.